A successful digital engagement strategy is utterly critical to success in today’s marketplace. It enables brands to conveniently connect with customers on their preferred terms. It opens the door to unprecedented intelligence that can fuel all facets of the business. It also provides critical efficiency gains in the face of growing economic uncertainty.
Unfortunately, success continues to elude today’s brands. They continue to impose frustrating, impersonal digital interactions on customers, negating all the theoretical advantages at a time when the stakes are higher than ever.
What challenges are preventing successful digital experiences, and what can you do to overcome them? How can you deliver seamless and personalized end-to-end experiences that will simultaneously reduce operating costs and boost customer lifetime value? What technologies and data initiatives should you prioritize?
Presented by CXO Exchange, Digital CX & Engagement will provide the answers, empowering you to anticipate what customers want from digital and orchestrate every facet of the journey accordingly. You will also learn how to empower employees in the digital age, yielding the productivity and empathy needed to make customer centricity a reality.
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